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Take the Panty Challenge
Date
2009
Role
Art Director
Project type
Advertising
The "Take the Panty Challenge" concept was developed for the Kotex brand to promote that women don't need to wear "special period underwear" during that time of the month. The print ad was illustrated to be more whimsical and not as offensive. The "Panty Approved" icon from the print ad was also used on their packaging, their website, and national FSIs.
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