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Grand Geneva Resort and Spa
Project type
Branding
Role
Art Director
Located in picturesque Lake Geneva, Grand Geneva Resort & Spa is a 1,300-acre luxury resort and one of the only AAA Four Diamond properties in Wisconsin.
Grand Geneva Resort & Spa wanted to update their brand to increase room reservations for vacationers and corporate conventions. A rich look was designed to reflect their luxury resort, all the amenities they offer and the relaxation of the country surroundings.
Fun Fact: The resort was originally established in 1968 as the Lake Geneva Playboy Club Hotel and operated as a Playboy resort until 1981.
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